Constitutional Daily

Founding Principles

The Tenure Paradox - Robot pimp

Slap on the Wrist for "Non-Consensual Sex" - Lampshade, Esq.

Intelligence: The Gathering - Graphic and Gratuitous

Grads are the New Illegals - Robot Pimp

Meet Entitlement Eric - Robot Pimp

Wherein I Solve World Peace - Lampshade, Esq.

A Necessary Delusion - Shadow Hand

Do you even need to shave overhead? - Lawyerlite

LSAT Jenga - Publius Picasso

http://www.constitutionaldaily.com/index.php?option=com_content&view=article&id=1573:legal-reasoning-redux-5&catid=38:there-and-never-back-again&Itemid=65

Time, Place, and Manner

...Should have some links here or something.

Banner

Bucks in a Name

E-mail Print PDF

You're a young lawyer, setting out to start your own practice, so of course the first and most important thing you have to do is pick a name for your firm.

Firm naming is all the rage these days, with many firms going with just a single name, like Skadden, or Cravath. Other firms have chosen to go the more creative, slightly-edgy route, with Morrison Foerster going by MoFo, and Strook and Strook taking on the Jersey Shore inspired Stroo-Stroo.

If you want to be ahead of the naming curve though, and if you want to make the big bucks you'd better be, you'll want to go with the newest craze, dropping spaces and conjunctions.

RamsonBigsby

BOOM! That's a law firm name. Just watch at the money pours in.*

 

*cf. The name-pronunciation effect: Why people like Mr. Smith more than Mr. Colquhoun, by Laham, Koval, and Alter, published in the Journal of Experimental Psychology. Across several different studies, Laham, Koval, and Alter found that easy to pronounce names were far more likely to be liked than hard to pronounce and unusual names.

Of particular note, the researchers looked at complexity of names in law firm hierarchies, picking 500 names at random from NLJ 250 law firm websites. Even after controlling for the effects of racial bias in hiring and promotion (by comparing Anglo-American names against other Anglo-American names, and foreign names against other foreign names) they found a correlation between simpler names and promotion into partnership.

It stands to reason that these results would be applicable to a small, start-up law firm, which must attract clients faced with a number of choices in legal counsel, and establish relationships with other firms in order to receive referral work. As such, a difficult to read or confusing name, such as RamsonBigsby, could significantly hurt a law firm, while a less creative and more familiar looking name would be beneficial.

[Read more from Lawyerlite]


blog comments powered by Disqus

Philadelphia Lawyer, Unfiltered

The finest blend of analysis, advice, and fury on the internet. Sour mash, oak barrel aged, published at cask strength.

 


Most Recent Article:

In Defense of Risk (Happy Fourth of July)


All Articles from The Philadelphia Lawyer

Author Profile

The Robot Pimp

An in depth look at the emerging intersection of law, behavioral economics, and robots.


Most Recent Article:

The Tenure Paradox


All Articles from The Robot Pimp

Author Profile

Practice Makes Putrid

Legal practice would be all rainbows and buttercups, if it weren't for the clients, and opposing counsel, and co-counsel, and judges, and the law.


Most Recent Article:

Eat Mor Fiv Freedums


All Articles from The Namby Pamby

Author Profile

Gin and Glannon's

As Shadow Hand suffers through law school, the rest of us get a little Schadenfreude.


Most Recent Article:

I Just Work Here


All Articles From Shadow Hand

Author Profile

Irresistible Impulse

Dr. Rob Dobrenski's daring expedition into the psychology of lawyers and the law. (Not a substitute for a life well lived.)


Most Recent Article:

You're Not a Failure, You're a Narcissist


All Articles from Dr. Rob

Author Profile

Graphic and Gratuitous

Sometimes cartoons are the highest form of communication. Those times are known as "most of the time."


Most Recent Cartoons:

Intelligence: The Gathering


All Cartoons

There And Never Back Again

Defunct Big Law attorney BL1Y shares his misadventures as a writer who accidentally went to law school.

 


Most Recent Article:

JD vs MFA


All Articles from BL1Y

Author Profile

Lampshade, Esquire

We're dealing with some technical difficulties here. Hold up a minute.


All Articles From Lampshade, Esq.

Staff Infections

News, humor, and other non-billables from our underpaid, uncredited, unsexy staff.

 


News Articles

Smaller News Bits

Large Numbers of Law

Mixed Bag of Lawesome

Reviews

Scofflaw Multistate Bar Review

Lawyerlite