Constitutional Daily

Founding Principles

The Tenure Paradox - Robot pimp

Slap on the Wrist for "Non-Consensual Sex" - Lampshade, Esq.

Intelligence: The Gathering - Graphic and Gratuitous

Grads are the New Illegals - Robot Pimp

Meet Entitlement Eric - Robot Pimp

Wherein I Solve World Peace - Lampshade, Esq.

A Necessary Delusion - Shadow Hand

Do you even need to shave overhead? - Lawyerlite

LSAT Jenga - Publius Picasso

http://www.constitutionaldaily.com/index.php?option=com_content&view=article&id=1573:legal-reasoning-redux-5&catid=38:there-and-never-back-again&Itemid=65

Time, Place, and Manner

...Should have some links here or something.

Banner

Tweet L For Lawyer

E-mail Print PDF

Have you ever been on Instagram liking your friends’ photos of their mediocre lunch and been thinking “hmm, really wish I could find a lawyer on here?” Ever been on Pinterest pinning clothes for your dream closet and wished you could pin potential attorneys to a board for later use? We’d ask about Facebook, but if you haven’t been on Facebook and thought at least once, “that guy needs the help of a legal professional,” then congratulations on having well-behaved, law-abiding friends and this example not applying to you.

We’d like to introduce you to RSVPLaw. According to the WSJ, RSVPLaw just made attorney-client connections “infinitely easier.” It’s a no cost service to potential clients that “boasts a novel 21st century approach” using social media as the primary contact means to connect clients and attorneys. Feel free to tweet your way to a new attorney-relationship. If you tweet at RSVPLaw, they will respond with a “direct message asking what type of lawyer is needed, what happened, and where you are located.” Enjoy condensing your explanation of “what happened” into 140 character messages. Then they’ll find you someone who practices the kind of law you need in your area.

Don’t fret if twitter isn’t your scene. You can also find them on facebook, instagram, pinterest, tumblr, vine, their own website, and via email. (As a courtesy to our readers, we should probably warn you that grammar and sentence structure were clearly not at the forefront of the RSVPLaw website designers’ minds). They combine “the best of technology and human interaction to provide a warm and efficient service that’s both convenient and compassionate.” How charming.

“But guys, this sounds basically just like the yellow pages in my phonebook!” you might be saying. And you would be basically right. But with RSVPLaw, there’s a human element. So it’s  more like if a bunch of lawyers hired someone to read the yellow pages to you. Don’t you feel connected now?

Who is even using RSVPLaw? What client demographic could this possibly appeal to? People who don’t have phonebooks but do have internet but can’t find the yellow pages online? People who don’t have google? So, no one?

More importantly, what legal professional is using RSVPLaw? We say “more importantly” because the lawyers are the ones who will be paying for RSVPLaw, and therefore perpetuating its inane existence.  So who’s interested in this? RSVPLaw sounds like they’re rounding up a client list and then charging lawyers for access to that list. Clients who would have gone to some lawyer anyways, but now another middleman is taking a slice of an already shrinking pie.

They’re hoping there are lawyers out there desperate enough for clients that they buy into the RSVPLaw service, hoping that just one client will make the service pay for itself.  And maybe it will. With a $6-10 referral fee, IF you meet that client, and IF they retain you and IF they pay you, you’ll get that money back. But what about all the other clients you were matched with that didn’t pick you in that time? Is this really any more cost-efficient than the yellow pages?

Hell, why are we even talking about this, since it’s so obviously awful? Well, we’re talking about it because the WSJ was talking about it. But actually, they were just running a press release from Business Wire.  So how much did RSVPLaw pay to get that press release? Probably close to $500, if we had to guesstimate. BusinessWire starts its pricing at $340 for a 400 word press release with higher charges for every 100 words. The RSVPLaw press release was 587 words, not including any contact information.

So we’ve got lawyers who are desperate for any method of bringing in new clients, and a company willing to prey on that desperation to take an unearned cut of the fee. And really, if all you’re doing is collecting names of clients and names of lawyers who you’ve never met and have no basis for recommending, then your cut really is unearned. And as far as we can tell, no one is actually using the service yet. So, we’ve also got this startup legal connection company giving money to a PR firm in hopes that PR firm will generate enough buzz to get it some clients. And that PR firm is almost certainly paying to have its ads placed in the WSJ, probably under the hope that people who come across it will see the WSJ logo, not notice that it’s a press release, and mistakenly think this is a real story, and thus the company being discussed has actually done something noteworthy.

And it has done something noteworthy. It has caused money to spin in a downward spiral so fast that it gives Greece and Spain goosebumps.

Waaahooooshaaah!


blog comments powered by Disqus

Philadelphia Lawyer, Unfiltered

The finest blend of analysis, advice, and fury on the internet. Sour mash, oak barrel aged, published at cask strength.

 


Most Recent Article:

In Defense of Risk (Happy Fourth of July)


All Articles from The Philadelphia Lawyer

Author Profile

The Robot Pimp

An in depth look at the emerging intersection of law, behavioral economics, and robots.


Most Recent Article:

The Tenure Paradox


All Articles from The Robot Pimp

Author Profile

Practice Makes Putrid

Legal practice would be all rainbows and buttercups, if it weren't for the clients, and opposing counsel, and co-counsel, and judges, and the law.


Most Recent Article:

Eat Mor Fiv Freedums


All Articles from The Namby Pamby

Author Profile

Gin and Glannon's

As Shadow Hand suffers through law school, the rest of us get a little Schadenfreude.


Most Recent Article:

I Just Work Here


All Articles From Shadow Hand

Author Profile

Irresistible Impulse

Dr. Rob Dobrenski's daring expedition into the psychology of lawyers and the law. (Not a substitute for a life well lived.)


Most Recent Article:

You're Not a Failure, You're a Narcissist


All Articles from Dr. Rob

Author Profile

Graphic and Gratuitous

Sometimes cartoons are the highest form of communication. Those times are known as "most of the time."


Most Recent Cartoons:

Intelligence: The Gathering


All Cartoons

There And Never Back Again

Defunct Big Law attorney BL1Y shares his misadventures as a writer who accidentally went to law school.

 


Most Recent Article:

JD vs MFA


All Articles from BL1Y

Author Profile

Lampshade, Esquire

We're dealing with some technical difficulties here. Hold up a minute.


All Articles From Lampshade, Esq.

Staff Infections

News, humor, and other non-billables from our underpaid, uncredited, unsexy staff.

 


News Articles

Smaller News Bits

Large Numbers of Law

Mixed Bag of Lawesome

Reviews

Scofflaw Multistate Bar Review

Lawyerlite